“Oscar Triumphs Propel ‘Barbie’ Hits to New Heights”

In a triumphant awards season journey, siblings Billie Eilish and Finneas O’Connell have clinched prestigious accolades at the Golden Globes, Grammys, and now the Oscars for their enchanting Barbie-inspired anthem, “What Was I Made For?” Their latest triumph at the Oscars, where they secured the coveted award for Best Original Song, served as the ultimate cherry on top. The duo’s mesmerizing performance of the song during the Sunday ceremony, coupled with its inclusion in a Saturday Night Live skit preceding the Academy Awards, propelled its popularity to soaring heights. Reflecting this surge, official on-demand U.S. streams surged to 2.2 million, while digital song sales soared to over 5,300 across Sunday and Monday (Mar. 10-11). These figures marked a remarkable increase of 27% and 704%, respectively, compared to the previous week, as reported by Luminate.

However, the spotlight wasn’t solely on “What Was I Made For?” Another Barbie-themed track, “I’m Just Ken,” which introduced film co-star Ryan Gosling to the Hot 100 charts last summer, received due recognition at the Oscars. Its elaborate live rendition, reminiscent of the classic film Gentlemen Prefer Blondes, captivated audiences and triggered a surge in streams and sales. Following the Oscars, “Ken” garnered an impressive tally of nearly 417,000 streams and over 900 digital song sales over Mar. 10-11, witnessing staggering gains of 176% and over 2,000%, respectively.

Among the other nominees for Best Original Song, showcased and performed at the prestigious Academy Awards, there was a notable uptick in interest, albeit to varying degrees. Becky G’s “The Fire Inside” from Flamin’ Hot registered 23,000 streams, marking a significant surge of 491% from the previous week. Similarly, Jon Batiste’s “It Never Went Away” from American Symphony saw a surge to 28,000 streams, representing a notable increase of 213%. Meanwhile, the Osage Tribal Singers’ poignant “Wahzhazhe (A Song for My People)” from Killers of the Flower Moon saw streams rise to 14,000, a substantial increase of 702%.

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